What to Look for When Buying Print Advertising for Clients

What to Look for When Buying Print Advertising for Clients by Yasmine Moulin As a marketing manager, what should you look for when buying print advertising for your clients? Here are 10 points + a Bonus for savvy marketing persons to use as a guide and in buying print...

Five Tips to Keep Your Social Media Audience Interested in YOU!

Five Tips to Keep Your Social Media Audience Interested in YOU! by Yasmine Moulin As I’ve mentioned before, if you don’t have a Social Media Voice & Presence, you don’t  exist! Not great for any business, especially a small business owner.  If you’re hoping to...

The Importance of Employee Engagement During Change

The Importance of Employee Engagement During Change by Yasmine Moulin   In our ever-changing global business world today, change and change management are a way of life. Moving through change is difficult and stressful. According to Mint (2013), “people are...

The Secret of Reading Comprehension

The Secret of Reading Comprehension by Terry Small Ever get to the bottom of a page and wonder what you just read? You are not alone! Most people’s reading comprehension is not very good. Our minds wander. In fact, studies show that average retention is 2% after...