The World of Hashtags

The World of Hashtags by Yasmine Moulin The first hashtag appeared on a Twitter post on August 23, 2007. In a nutshell, it was created to categorize content and make it easier for people to find similar topics or themes, follow and contribute to a conversation. Each...

How to Optimize Your Business Facebook Page

How to Optimize Your Business Facebook Page by Yasmine Moulin   Did you know as of April 2016, Facebook was the most popular social networking site in the world, based on the number of active user accounts? And, as of June 2017, there were 2 billion monthly...

Does Your Company Need a Social Media Policy? … YES!

Does Your Company Need a Social Media Policy? … YES! by Yasmine Moulin Having a social voice today is common. Some companies even encourage employees to use social media to bring awareness about where the work, what they do, and what great social activities the staff...

The Importance of Having a Social Media Voice and Presence

The Importance of Having a Social Media Voice and Presence by Yasmine Moulin   Social Media is so much more than tweets, Instagram photos of your lunch, and Facebook posts about your cat or dog or adorable jumping goats. It’s about brand awareness & authentic...