Do You Have Your Elevator Pitch Ready?
Do You Have Your Elevator Pitch Ready? by Yasmine Moulin An elevator pitch whether in an actual elevator or on social media can be a powerful tool for marketing your business. Here are six tips for making your elevator pitch engaging. Keep It Short An elevator...
Invest In Yourself
Invest In Yourself by Yasmine Moulin As an entrepreneur myself, I know how busy life can get. Usually, we juggle many hats, work long hours and are always “on work mode”. For me, I’m a business consultant, social media marketing manager, blogger, writer,...
The World of Hashtags
The World of Hashtags by Yasmine Moulin The first hashtag appeared on a Twitter post on August 23, 2007. In a nutshell, it was created to categorize content and make it easier for people to find similar topics or themes, follow and contribute to a conversation. Each...
What to Look for When Buying Print Advertising for Clients
What to Look for When Buying Print Advertising for Clients by Yasmine Moulin As a marketing manager, what should you look for when buying print advertising for your clients? Here are 10 points + a Bonus for savvy marketing persons to use as a guide and in buying print...
How to Optimize Your Business Facebook Page
How to Optimize Your Business Facebook Page by Yasmine Moulin Did you know as of April 2016, Facebook was the most popular social networking site in the world, based on the number of active user accounts? And, as of June 2017, there were 2 billion monthly...
Five Tips to Keep Your Social Media Audience Interested in YOU!
Five Tips to Keep Your Social Media Audience Interested in YOU! by Yasmine Moulin As I’ve mentioned before, if you don’t have a Social Media Voice & Presence, you don’t exist! Not great for any business, especially a small business owner. If you’re hoping to...
Bossy Women Set SMART Goals
Bossy Women Set SMART Goals by Yasmine Moulin To be successful, we as women cannot have a “que sera sera” attitude. We need to be an active participant in how we will be successful. Setting goals for things we want to do and have, and working towards them will...
Building a Strong Personal Brand
Building a Strong Personal Brand by Yasmine Moulin In today’s business world, to break that glass ceiling, building your personal brand is extremely important. To stand out from the crowd and showcase your talents and expertise, you must distinguish yourself as...
Leadership and Employee Engagement
Leadership and Employee Engagement by Yasmine Moulin Defining Employee Engagement There is not a universal clear definition of employee engagement among both academic researches and practitioners. Because of such confusion, it has led to misunderstandings on what is...
Are Leaders Born or Made?
Are Leaders Born or Made? by Yasmine Moulin Are leaders born or made? Is this a nature vs. nurture question? Some have a natural talent for understanding people, being empathetic, drawing out the best in people, and inspiring themselves and others to greatness....