Do You Have Your Elevator Pitch Ready? by Yasmine Moulin An elevator pitch whether in an actual elevator or on social media can be a powerful tool for marketing your business. Here are six tips for making your elevator pitch engaging. Keep It Short An elevator...
Invest In Yourself by Yasmine Moulin As an entrepreneur myself, I know how busy life can get. Usually, we juggle many hats, work long hours and are always “on work mode”. For me, I’m a business consultant, social media marketing manager, blogger, writer,...
The World of Hashtags by Yasmine Moulin The first hashtag appeared on a Twitter post on August 23, 2007. In a nutshell, it was created to categorize content and make it easier for people to find similar topics or themes, follow and contribute to a conversation. Each...
What to Look for When Buying Print Advertising for Clients by Yasmine Moulin As a marketing manager, what should you look for when buying print advertising for your clients? Here are 10 points + a Bonus for savvy marketing persons to use as a guide and in buying print...
How to Optimize Your Business Facebook Page by Yasmine Moulin Did you know as of April 2016, Facebook was the most popular social networking site in the world, based on the number of active user accounts? And, as of June 2017, there were 2 billion monthly...