BRAND AMBASSADORS AND SOCIAL MEDIA NINJAS … they are your EMPLOYEES
by Yasmine Moulin
You want to increase productivity, grow your revenue faster, and elevate your brand. You realize that one of the best ways to do this is by having a strong social media branding and marketing strategy. You’ve hired a social media strategist, that’s great, you’re on the right track. Your social media strategist has worked with you to have a focus, goals, how to understand your specific audience, and has put in place a social media plan. Excellent! But … You’re a small or medium sized business with a limited budget, what else can you do do maximize your Social Media Voice and Presence and get even more Brand Awareness?
You don’t need a bigger budget to get social and build brand awareness. Look around your office … look towards your employees. They are your Brand Ambassadors and Social Media Ninjas waiting to engage across social media platforms!
Your employees are on social media during the workday, that’s a realty. And, they can still perform their day to day responsibilities. Instead of instilling policies to try to prevent staff from using social media at work, and I’m sure you’ve realized by now, it’s not working, turn them into social media marketing ninjas! Let them be engaged employees in social media marketing and let’s get new social media ambassadors for your business. To further engage your employees, encourage employees to share your biz buzz online. Getting your employees involved is vital for any brand. Encourage your employees to share and join in the conversation. This will:
- Encourage employees to have an invested interest in you, your brand, and services.
- They will feel like they are part of the company, and in turn, they will have a buy-in, a shared vision and goals in your company.
- Generate a positive buzz and excitement, and this will give credibility to your customers about your business, your brand, and your services.
Encourage employees to use social media to bring awareness about where the work, what they do, and what great social activities your team is doing. Building relationships and bringing awareness to their company’s employee ‘fun’ and social responsibility activities is a wonderful way to build brand awareness and to highlight a company’s great employee culture. However, setting ground rules and establishing a social media policy in place around ‘being social’ is highly recommended. You can do this and still have employees make full use of their personal and authentic voice online.
How to get started …
- Have your employees follow all your social media platforms.
- Give them the go ahead, with an established policy in place, to post, share etc. about where they work, what your services and products are etc.
Social Media Policy
Whether employees post on their personal or company social media platforms, just one social media comment, post, or tweet could lose a company’s reputation, lose customers, or possibly even face legal action if comments made break the law, are offensive, incite hatred, or is considered cyber bullying. We strongly recommend in:
- Having a social media policy, and
- Have it reviewed by a lawyer.
Social media is a great way to engage, connect, and build relationships with your employees and customers. If you need a social media strategist, or need to create a social media policy, contact Yasmine Moulin Consulting for a consultation. We are here to get you and your business to the next level of your success.
ABOUT THE AUTHOR
Yasmine Moulin is owner of Yasmine Moulin Consulting, providing professional development, executive leadership programs, social media branding and marketing, and business management consulting services. Yasmine has been in the continuing professional education field for financial professionals and business leaders for many years. She has successfully planned and developed executive education and professional development programs for VPs, CEOs, CFOs, and senior leaders. Yasmine was an early adopter of social media & saw the power it has to build relationships, brand awareness & authentic engagement with clients & potential new clients. This lead her to being a social media consultant and strategist. Previously, Yasmine was in the English as a Second Language (ESL) industry including being an ESL teacher and English & French tutor. Yasmine holds a Master of Arts in Leadership from Royal Roads University. Combining executive, management, business & leadership experience along with education & professional development, her focus & passion is in helping clients & their teams obtain their professional & personal goals. Yasmine currently lives in beautiful Vancouver, British Columbia, Canada.